With Covid-19, we realized the importance of local awarness
A local event can impact the global market in the same manner that a global event can have a big relevance to the economy of the local market
"Glocal"
The term “glocal management” in a sense of “think globally, act locally” is used in the business strategies of companies, in particular, by Japanese companies that are expanding overseas.
The term “glocalization” has its roots in Japanese business practices.
It is derived from the Japanese word dochakuka
Dochakuka means global localization, which originally referred to a way of adapting farming techniques to local conditions.
Dochakuka evolved into a marketing strategy when Japanese businessmen adopted it in the 1980s, writing about it in the Harvard Business Review (Ohmae 1990, Robertson 1995).
It is said that the English word 'glocal' was first coined by Akio Morita, founder of Sony Corporation
Waseda University in Japan where I graduated from identifies itself as Glocal
Global
with social media, we definitively became global
A local event can impact the global market in the same manner that a global event can have a big relevance to the economy of the local market